Most people consider the images on an online store very important, and businesses understand that great photographs can sway buyer opinions. You can hire a professional to take product photographs for your store, but that can be expensive. You can also shoot the photographs yourself, but you might not realize that doing so does not necessarily require high-end equipment and a huge budget.
The tips we discuss in this post will help you ensure the photos that end up on your online store are of such high quality that they help increase sales.
Use a Tripod and Lightbox
There are so many image editing tools you can use to make your photos look great after shooting. However, making these corrections can take a lot of time and require knowledge and skills you might not have yet. It is, therefore, best to take excellent photos from the start to reduce the amount of editing required.
The right camera, a lightbox, and a tripod can help you do that. You can get cheap cameras that take great pictures on the second-hand market. Be sure to read reviews beforehand to ensure the camera performs as expected.
A tripod is essential for getting steady shots. No matter what many people want to believe, human hands cannot stay completely still, and small shakes can show up in a photo, especially shooting with a high-end camera in a well-lit environment.
A lightbox is made of white, translucent paper that diffuses light from multiple sources. It helps illuminate the product fully and evenly, and you can easily highlight a specific part or feature of the product.
Make Corrections Where Necessary
Photos do not always look like the physical product, which is a problem if a customer is basing their decision on the color alone. Color correction is crucial for fashion products because people expect the items they receive to match those on your online store exactly.
You can use programs like Adobe Lightroom to correct the image’s colors so that they look closer to those on the physical products. You can also batch-process all photos taken in a specific session or those of a specific product to add the same correction.
While at it, you should check whether you have blurry photos. If you do, you can use the Adobe Express unblur image option so that it looks better. You can also use the program for other corrections and enhancements.
Take Many Photos from Different Angles
One or two images will not do in a highly competitive online marketplace, so you need multiple photos from different angles. Remember, you are trying to replicate the same effect a user would have in a physical store where they want to see the product from all angles. Take photos of the front and back, the side profile if applicable, from a high angle and at a 30 to 45-degree angle.
Photos sell products and have a more significant influence on purchase decisions than the text on a product page in many cases. For this reason, you should ensure all the photos you add to your online shop are of high quality and show off your products in a way that makes the customer want to buy them.
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