We live in an age where having a website for your business is essential. It’s best way to attract new customers and clients, as well as keeping them informed.
Building up the success of your business in the online world can seem like a challenge, especially for smaller businesses owners who have never felt the need to compete in the digital sphere before.
If you’re looking to stay competitive in the ever-evolving technology driven world, then here are five tips to get you started.
- Good Web Design
One of the most essential steps in helping your business grow online is to ensure that you have good web design.
Not only does your site’s layout need to be logical, but consumers are increasingly impatient – not nearly as willing to wait for a page to load as they were in the days of dial up.
In fact, a study by Google found that bounce rates increase by 32% if page loading time goes from 1 second to 3 seconds.
- Implement SEO
Search Engine Optimisation can seem like a daunting task when trying to boost the online success of your business, it can be hard to wrap your head around the techniques involved in getting to the top of the search engine rankings.
If you’re new to the digital game, then it’s probably best that you don’t attempt this yourself. Instead, enlist the help of one of the many marketing masters out there who can help you boost your conversions through SEO.
- Know Where to Access Help
Knowing where to go for help can be a struggle, and for some, asking for help is even harder.
However, there are places out there with a wealth of information and services that can benefit your business. Take 3M Buckley Innovation Centre for example – here you’ll be able to network with like-minded industry professionals, and utilise their technology driven venue for all your business needs.
- Utilise Social Media
Social media might not appeal to you personally. However it should be something you consider for your business.
Increasingly, social media is how consumers discover new brands, and the ease of direct messaging features built into these platforms means that customers can reach to you in an instant.
Use these platforms to keep your customers informed of your business updates and any offers you might have.
- Be Mobile Friendly
Last year more than half of the global internet traffic was generated by mobile devices, and this percentage is only set to grow in the coming years.
Ensuring that your website is optimised for all devices means that you won’t risk alienating a large number of your potential customers.
It’s vital that your site loads just as well, and just as fast, on a mobile device as it does on a desktop as this can be a defining factor in a customer’s decision to convert.
Have you recently invested in your online growth? Share your story in the comments below!
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