You don’t have to look far to see the effects of mobile trends on the business landscape in 2020 – and not just in Wales.
From Ireland rolling out the country’s first fifth-generation network to AI programs such as Siri and Alexa, the technology is everywhere. As the software gets better and the number of mobile users increases – the number for the latter is now at 5.11 billion globally – there are bound to be changes to businesses’ strategies. Still, the speed at which firms worldwide are jumping on the bandwagon is startling as revenue for the mobile app sector is now at an estimated £15.4 billion. So, what’s behind the drive?
Product Development
Businesses must develop and release new products and services to stay relevant, but the problem is the amount of time and money it usually takes for developers to create something customers want. At least, it used to be. Today, digital companies can regularly upgrade and update their offerings to generate more leads and entertain old consumers. The casino industry is a prime example, as casino games online in UK sites are released in their hundreds week after week. As a result, they have continued to lead the industry in terms of gross gambling yields. Casinos aren’t the only organisations utilising this tactic, however. From Netflix to Facebook and Instagram, businesses are creating products and services that keep users entertained by regularly adding value.
Geofencing Marketing
Mobile devices are more than vehicles for customers to make purchases and ensure a steady flow of sales. Thanks to geofencing software, companies are able to pinpoint the exact location of a consumer via the location services on mobile apps. 70% of apps connect to at least one ad tracker that runs on a user’s device, while 15% connect to more than five. Of course, this is only allowed with express permission from the device’s owner, so geofencing is legitimate. It’s also incredibly powerful due to the fact that understanding where people are at any given time lets brands reach out with promotions. When a mobile device is within a couple of miles of a business, geofencing technology can send a push notification to raise awareness of goods, services, and the brand.
Source: Pixabay
Increased Engagement
Without engagement, brands are unable to advertise their offerings effectively. Therefore, engaging with target demographics is vital if companies want to boost their revenues. Previously, it was tough to do, yet mobile apps have altered the landscape forever through their ability to sync with other devices. A smartwatch isn’t only a timepiece that can inform you of your heart rate; it can take calls, answer messages and emails, and connect to the web. As a result, these apps and devices are social as well as practical since wearers can post data and compete with other smartwatch wearers, boosting engagement. The wearable tech industry has been so good at this that they shipped an estimated 125 million pieces in 2019.
Mobile trends are dominating the business landscape and will continue to do so because they enable companies to develop and release new products, effortlessly advertise, and improve engagement via integrated software.
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