Lots of entrepreneurs today think that they can build a solid brand and business with a DIY website, and we don’t blame them. Those DIY services know how to sell a dream and make people feel like they can compete with the top brands with one of their websites. The reality is that a DIY website should only be a temporary option at best. If you have the money for it, it’s always better to hire a professional and reputable web design team, even if it’s for a simple website. Let’s take a look at some of the reasons why you should never build your website on your own.
Web Design Teams Know What Works
If you’ve never built a website before, you might have a very different opinion of what sound web design should look like. So many business owners build websites that look good on paper but underperform on all fronts. And they often have no idea why. The tragedy here is that many of these business owners will assume that their business model or product is the issue when they probably made a few simple design mistakes that repelled clients. This is not likely to happen with a web design team with years of experience. They know exactly how to create a website that not only looks good but will convert, which is extremely valuable.
Sound SEO
SEO, or search engine optimisation, is something very few people truly understand. If you build your website yourself, you could make mistakes that will prevent you from getting indexed by search engines, or that get you deindexed. You could also make mistakes that will prevent you from reaching high positions in search results.
On the other hand, you could work with a web design and SEO company like ALT Agency and get things right from the beginning. They can help you build a website that will be optimised for search engines and perform some off-page SEO work for you as well. Having sound SEO from the beginning is extremely important as this will give you a better chance at dominating search results for certain terms later on.
You Might End Up in Legal Trouble
There are many more rules and regulations that affect websites than most people imagine. For instance, did you know that you could get sued if your website is recognised as inaccessible? Or that you don’t only have to clearly disclose that you’re using cookies, but to also give people the option of accepting them or refusing them? You have to worry about things like copyrights, disclaimers, and affiliate disclosure as well, so if you don’t want to get into legal hot waters, consider hiring experts.
These are all reasons why you should think twice about DIYing your business’s website. If you’re serious about your brand, then it’s usually better to go with a team with years of experience working with businesses similar to yours.
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