UK Mobile expert reveals consumer engagement trends and opportunities
Andy Gladwin, Head of Global Mobile GTM, Cheetah Digital discusses how there’s a growing body of evidence, suggesting that people are more obsessed with their...
PepsiCo martech leader unveils game-changing UK business strategies
To remain competitive in today’s signal-saturated world, marketers need to deliver relevant, personalised content throughout the customer journey. According to a new eConsultancy report, in...
Shocking consumer statistics every UK brand should know
Written by Nick Watson, VP Client Success EMEA, Cheetah Digital Whether due to the rise of e-commerce, the disruptions of the pandemic or other factors specific...
Mapp Prescribes Exceptional Customer Experience To Boost LloydsPharmacy’s Strategy
Mapp chosen to integrate customer intelligence at the core of the company’s marketing Mapp, the leading provider of insight-led customer experiences, has today announced LloydsPharmacy...
Are UK businesses ready for the cookieless future?
Written by Amandine Servain, VP Global Demand Generation, Cheetah Digital As browsers, such as Google, cement their plans to comprehensively curtail third-party cookie tracking, and...
How Castorama Future proofed its customer loyalty program against the death of third-party cookie
By leveraging Cheetah Digital, the leading European DIY and decoration retailer can rapidly scale 180 million customer emails per year, with a conversion rate of...
Mapp’s The State of Digital Marketing in the UK in 2022: ECommerce platforms are on track for growth, but companies are not leveraging first-party data
Brands with an e-commerce platform increased sales last year despite the pandemic Under a third are able to identify over 21% of visitors on homepage...
Mapp Closes 2021 with Record-Breaking Growth
New Customer Business Grows by 32%, Strong Subscription Revenue Growth International provider of insight-led customer experiences and one of the world’s largest privately-held Martech platforms,...
Innovative Ideas for FREE with Code Computerlove’s Make Change Fridays
Organisations looking for innovative ideas to solve their biggest problems or improve digital service areas this year are being offered a free workshop by leading...