PR and SEO Archives - UK Tech News https://uktechnews.co.uk/category/pr-and-seo/ The Latest News from the Professional UK Tech Scene Thu, 05 Oct 2023 13:01:52 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.1 156663949 East Midlands based businesses announce merger. https://uktechnews.co.uk/2023/10/05/east-midlands-based-businesses-announce-merger/ Thu, 05 Oct 2023 13:01:50 +0000 https://uktechnews.co.uk/east-midlands-based-businesses-announce-merger “We Believe We Can Add Rocket Fuel To The Business & Help Deliver Rapid Growth.” Champions (Uk) Plc Announces Merger With Lowaire  CHAMPIONS (UK) PLC is to merge with digital marketing and website development agency Lowaire, it can be announced today. Staff from each of the companies enjoyed a celebratory breakfast as they marked the […]

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]]> 51699 Global technology consultancy Thoughtworks selects Fight or Flight as UK PR agency of record https://uktechnews.co.uk/2023/08/02/global-technology-consultancy-thoughtworks-selects-fight-or-flight-as-uk-pr-agency-of-record/ Wed, 02 Aug 2023 15:10:50 +0000 https://uktechnews.co.uk/global-technology-consultancy-thoughtworks-selects-fight-or-flight-as-uk-pr-agency-of-record Leading global technology consultancy Thoughtworks has appointed B2B comms agency Fight or Flight as its UK PR agency of record after a three-way competitive pitch process. Thoughtworks has spent over 30 years helping clients which include the likes of the ITV, Mercedes-Benz and the NHS solve complex problems, navigate disruption and software, and prides itself […]

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]]> 49741 Improved Customer Activation: Mapp Expands Marketing Cloud with New Functionalities https://uktechnews.co.uk/2023/06/08/improved-customer-activation-mapp-expands-marketing-cloud-with-new-functionalities/ Thu, 08 Jun 2023 13:23:42 +0000 https://uktechnews.co.uk/improved-customer-activation-mapp-expands-marketing-cloud-with-new-functionalities Mapp, the international provider of insight-led customer experiences, announces the addition of several new updates to its core product, Mapp Cloud. These enhancements offer marketing professionals a range of expanded cloud functionalities, empowering them to deliver more personalized and effective campaigns. At the heart of this update is the newly enhanced Magento plugin. Marketing professionals […]

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]]> 47552 Forever 21 Selects Amperity to enrich offline and online customer experience https://uktechnews.co.uk/2023/06/06/forever-21-selects-amperity-to-enrich-offline-and-online-customer-experience/ Tue, 06 Jun 2023 10:36:11 +0000 https://uktechnews.co.uk/forever-21-selects-amperity-to-enrich-offline-and-online-customer-experience Iconic fashion brand deploys customer data platform to build long-term customer loyalty and drive revenue Amperity, the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer […]

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]]> 47407 Amperity helps brands rapidly scale paid media campaigns with AI https://uktechnews.co.uk/2023/05/22/amperity-helps-brands-rapidly-scale-paid-media-campaigns-with-ai/ Mon, 22 May 2023 13:17:51 +0000 https://uktechnews.co.uk/amperity-helps-brands-rapidly-scale-paid-media-campaigns-with-ai Amperity customers activate 10 billion unified customer profiles daily to leading ad platforms to help brands improve match rates and increase return on ad spend Amperity, the leading enterprise customer data platform (CDP) for consumer brands, has announced a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, […]

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]]> 46956 Sportradar Expands Operator’s Marketing Reach by Launching Ad:s Paid Social on Snapchat https://uktechnews.co.uk/2023/03/29/sportradar-expands-operators-marketing-reach-by-launching-ads-paid-social-on-snapchat/ Wed, 29 Mar 2023 14:23:19 +0000 https://uktechnews.co.uk/sportradar-expands-operators-marketing-reach-by-launching-ads-paid-social-on-snapchat Sportradar (NASDAQ: SRAD) today announced the integration of its ad:s technology into Snapchat, the Snap Inc. owned visual messaging app, creating a new channel for betting operators to engage and acquire customers using the sports technology company’s paid social media advertising service. Expanding the ad:s paid social media advertising solution to Snapchat allows Sportradar to […]

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]]> 45063 Challenger consultancies set to steal the thunder in 2023, says founder https://uktechnews.co.uk/2023/01/16/challenger-consultancies-set-to-steal-the-thunder-in-2023-says-founder/ Mon, 16 Jan 2023 14:01:52 +0000 https://uktechnews.co.uk/challenger-consultancies-set-to-steal-the-thunder-in-2023-says-founder Data firm Braidr’s boss reveals top tips for brands for the turbulent year ahead Challenger consultancies are likely to gain a competitive advantage over bigger, more costly marketing agencies over the next 12 months, because of the fragile state of the British economy and pressure on budgets. That’s the view of the boss of next […]

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]]> 42730 Mapp Cloud Fall Update: New Smart Notifications and eight advanced features https://uktechnews.co.uk/2022/11/09/mapp-cloud-fall-update-new-smart-notifications-and-eight-advanced-features/ Wed, 09 Nov 2022 13:06:24 +0000 https://uktechnews.co.uk/mapp-cloud-fall-update-new-smart-notifications-and-eight-advanced-features Update contains nine major updates for Mapp Cloud CDP now fully integrates with the Shopify eCommerce platform, enhancing the Mapp Intelligence feature with AI-based revenue monitoring combined with improved date selection Mapp, the international provider of insight-led customer experience, is updating its marketing platform Mapp Cloud with a range of compelling new features. In the […]

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]]> 41568 How CPG and FMCG brands in the UK can unlock direct-to-consumer relationships https://uktechnews.co.uk/2022/10/17/how-cpg-and-fmcg-brands-in-the-uk-can-unlock-direct-to-consumer-relationships/ Mon, 17 Oct 2022 14:27:13 +0000 https://uktechnews.co.uk/how-cpg-and-fmcg-brands-in-the-uk-can-unlock-direct-to-consumer-relationships Written by Jamshed Mughal, Sr Director Enterprise Strategy & Architect, Cheetah Digital In the UK, CPG and FMCG brands — are all fortunate to have huge amounts of data at their disposal. However, sorting through what’s relevant and compliant and then unifying it into a single source of truth can be a mammoth task. Yet, […]

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]]> 40985 Innovative ways UK retailers can scale great holiday campaigns https://uktechnews.co.uk/2022/10/17/innovative-ways-uk-retailers-can-scale-great-holiday-campaigns/ Mon, 17 Oct 2022 14:21:30 +0000 https://uktechnews.co.uk/innovative-ways-uk-retailers-can-scale-great-holiday-campaigns Written by Tim Glomb, VP Content & Data, Cheetah Digital Last year, according to Statista, the U.K.’s total holiday spending was set to top £84 million, with an average spend of £1,746 per shopper. This year, however, stands quite stark in contrast. Thanks to inflation and soaring energy prices, a recent Quantum Metric study finds that […]

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