Storyblok, the content management system (CMS) category leader that empowers both developers and marketing teams to create better content experiences across all digital channels, today released The State of CMS 2023 report for the UK to show how companies use their content management systems.
The report found that more than half of UK businesses need multiple CMSs to manage their communications, with 7% using more than four. Using more than one CMS can cause disorganised workflows, content siloing, and communication issues, as well as increasing costs and reducing efficiency.
The high usage of multiple CMSs indicates that many UK businesses are struggling to adapt their ageing tech stacks to new marketing challenges. 29% stated an additional CMS was necessary due to tech limitations from their monolithic system and 34% believed they had to reduce risk with a back up platform.
In contrast, 87% of UK businesses that had recently upgraded their systems experienced significant revenue growth and productivity benefits. 33% now use the latest headless CMS technology. While monolithic CMSs continue to be in the majority for now, companies that have made the switch to composable, headless CMS platforms are seeing the benefits of future-proofing their content operations.
“It’s so encouraging to see how many UK businesses are experiencing the financial and productivity benefits that come from using a headless CMS,” said Dominik Angerer, Co-Founder and CEO of Storyblok. “A recent Total Economic Impact™ study conducted by Forrester Consulting revealed that Storyblok provided a 582% ROI over a three-year period and paid for itself in less than six months. Results like these are what will continue to motivate businesses to move on from the limitations of monolithic CMSs and modernise their content operations.”
The report also reveals the following data:
30% of respondents believe their current CMS workflows are difficult or very difficult
The percentage of companies interested in delivering content to AR/VR (8%) and smartwatches (5%) is only in the single digits
Security issues (17%), difficulty in needing to learn a new system/skill/tech stack (25%), and time-consuming processes (36%) are the 3 main reasons why businesses change their CMS
In the vast majority of businesses (77%), multiple teams use a CMS on a regular basis, making proper workflows and collaboration capabilities even more important
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