When it comes to internet marketing, success begins with being found. If people can’t find your website or blog, they can’t buy your products or services. And if you’re not ranking high on Google, you’re losing out on a lot of potential business. Fortunately, there are a few things you can do to improve your SEO and get more traffic from Google. In this post, we’ll share five tips that will help you boost your rankings and increase your web traffic. Let’s get started!
Strategically Create Content
The very first thing that you need to begin doing if you want to get found on Google would be to strategically create content. If you have heard the expression “content is king”, you need to understand why; the goal of a search engine like Google is to answer the search queries of its users, and content serves this purpose.
As such, you can’t just create any old content and expect to see an increase in visitors or to see your site rise in the rankings. For example, you should consider creating a content pillar, and to do that you need to know what people are searching for, and have many pages linked to the pillar. As you can see, content can be used strategically, rather than just creating a random article based on what you think people want to read at any given point in time.
Ensure That You Are Targeting Keywords
The next tip on this list for brands and businesses that want to climb the rankings would be to ensure that you are targeting the best keywords. Search engine algorithms have changed quite a bit in the past few years, and as such, you need to keep up with the changes. One big change would be keywords; back in the day, you would be able to spam your website and content with specific keywords and backlinks to increase your rankings.
Now, there are many factors to consider when targeting keywords, as Cozab points out in their article about backlink analysis, and you can’t ignore any of them. For example, “cars for sale” received a volume of 1,220,000 searches last year, which might lead you to believe that this is a great keyword to target. However, if you are a small business, you need to pay attention to the fact that it is also rated as having medium competition, which means not many people will see your content.
Know the Difference On-Page and Off-Page SEO
One of the most important things that you will need to do if you want to climb the rankings would be to know the difference between on-page SEO and off-page SEO. On-page SEO is essentially everything that you do on your website to improve the rankings. This could include things like speeding up your website so that it loads faster, optimizing internal links, images, heading tags, URLs, title tags, and more.
Off-page SEO would be anything that you do to improve the authority and trust of your website, that doesn’t involve optimizing anything on the site. For example, this could be running a social media campaign, link building, guest blogging, influencer marketing, and more. You must focus on both on-page and off-page SEO if you want to improve your ranking and be found on Google.
Pay Attention to Metrics
Of all the tips that could help you to increase the ranking of your website, paying attention to the metrics of the site is probably one of the most important. In all honesty, there is absolutely no point in focusing on on-page SEO and fixing broken links, or speeding up your site, as well as doing off-page SEO and link building, if you aren’t paying attention to the results it brings.
For example, if you just started a new content campaign and are targeting new keywords, how will you know how effective this will be for your website if you aren’t paying attention to all of the metrics? You might be attracting site visitors, but they might end up leaving within the first 2 minutes. Not only does this hurt your SEO ranking, but it also means something is wrong. By analyzing all of the metrics, you can finetune any SEO campaign to produce the best results.
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