Rapid advancements in technology have allowed for progress and innovation on a scale we’ve never seen before. One of the surprising effects of the COVID-19 pandemic was a whole new level of operational change across organizations that has made IT professionals realize their role is no longer the same in a contactless world.
As a result of automation, many existing professions will see changes and new ones – like developers, testers, and programmers – will be created. People and companies should be technologically educated and informed of the changes on the horizon, so they don’t miss opportunities.
According to IT experts, companies want to expand the ways we interact with technology, and digitalization is still in its infancy. Business technology and marketing trends will shape 2023, but which ones will be the biggest?
How Can a Business Stay on Trend?
Customer preferences in the digital marketplace are constantly shifting. Staying on trend usually means using a lot of resources and time to satisfy the demands of the population. The tools used to satisfy these demands are becoming more innovative and efficient daily. We anticipate that by 2023, how we engage with those changes will be drastically altered and these trends will emerge as the most important:
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Artificial Intelligence and Automation
As of 2021, 86% of CEOs report that in their office, artificial intelligence (AI) is considered mainstream technology. People are exposed to artificial intelligence regularly; it has a wide range of everyday integrations in home appliances and smartphones. AI has been integrated across industries from healthcare to agriculture, and it has many applications within the military and government as well.
Facial recognition, data processing, speech recognition, and more technological innovations are based on AI. Additionally, the technology can be applied to businesses like customer service. As marketing automation technology advances in 2023, it is expected that more companies utilize developments like machine learning and artificial intelligence in order to meet the specific challenges of their industries.
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Internet of Things (IoT)
As a business trend, IoT will have the largest societal impact. In the past three years, we’ve installed about 26 billion devices related to IoT. This hype isn’t going to end anytime soon.
IoT can also help businesses improve safety, efficiency, and decision-making with data collected and analyzed. Predictive maintenance, medical care, improved customer service, and other benefits we have not yet imagined will enable us to make better decisions.
From smartphones to kitchen appliances, the Internet of Things is set to create a massive network of interconnected devices covering virtually everything.
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Blockchain
Even though blockchain technology is widely associated with cryptocurrencies such as Bitcoin, it can be used to provide security in a variety of other areas as well. Data on a blockchain can only be added to, not removed from, or changed, making it more protected.
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Virtual Reality
We often associate virtual reality with gaming, but this technology is now being used in a wide variety of different fields: including education, surgery, nautical training, and military training.
Two years ago, the market value of VR technology went up to $12 billion. In 2023 we expect to see this form of technology increasingly integrated into our lives. In addition to the aforementioned fields, VR has enormous potential in tandem with some of the other emerging technologies. Together, they can be used to train doctors in surgery, enhance marketing and learning experiences, and much more.
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Chatbots and Machine Learning (ML)
Since their creation in 1970, chatbots have come a long way. Developers now build chatbots using advanced AI technologies, such as deep learning, natural language processing (NLP), and machine learning (ML).
It is expected that chatbots will continue to gain popularity as machine learning continues to develop.
As these technologies improve, we can expect to see incredible transformations in overall customer experience. Additionally, these improvements may enhance data collection and provide deeper insights into customer behaviors that can be used to predict buyer behaviour.
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SEO Snippets
Using search engines like Google has changed drastically since the rise of mobile and voice search. Companies no longer only strive to be number one on search engine result pages (SERPs). Now, on the Google search results page, there are featured snippets and other information that previously required clicking through to a website.
These featured snippets can attract a tremendous number of clicks because they are displayed above other organic listings. Knowing the benefits, companies are looking for a more holistic approach offered by the best SEO Agency London to help them utilize voice search, digital assistants, featured snippets, and many others to create blog posts answering all the potential questions users might ask.
Conclusion
Technological advancements happen every day, and businesses must adapt technologically to remain competitive and satisfy the needs of their employees, investors, and of course, customers. Not only will these trends accelerate the reorganization of the workforce, but they will also motivate companies to challenge themselves in this digital era.
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