No matter what industry you’re in, getting your business online is no longer merely beneficial – it’s essential.
And yet, in spite of its potential, the world of online for business is regarded by many as a hassle. And why? Because it’s hard to get right but so very, very easy to get wrong.
For that reason, many companies will avoid the more complex elements of digital marketing, sticking to the absolute bare minimum and sometimes even flogging tactics that just don’t work for them.
Are you guilty of missing vital marketing techniques that could work wonders for your business? Find out the top four online opportunities companies are missing out on.
- Paid search
The most common reason businesses avoid paid search marketing – even if they’re online – is the expense.
But when weighed up against the return on investment, it’s a great way to bring traffic to your website and bring high-intent customers to buy from your brand.
The best thing a small business can do to make PPC work for them, is to work with the right people. A specialist PPC agency such as Maratopia Digital Marketing will help you set budgets – and targets – to maximise the effectiveness of your campaigns and regulate your spending.
And it’s not just about getting to the top of search engines – PPC can also be an effective way to re-target customers who didn’t convert on their first visit to your site.
- Social media
Social media is something that small businesses are often startling quick to dismiss as being the territory of household names and major corporations.
But in fact, there are many success stories of small brands who’ve built up big followings from carefully cultivated social media campaigns
Your social media strategy doesn’t have to be all-encompassing either – put your energy into the platforms your customers are most likely to use and tailor your content to that particular audience.
- Email marketing
With the sophistication of digital communications in 2022, email marketing seems practically archaic
And yet it may to surprise you to learn that it’s still a highly effective way of communicating with customers.
Whether it’s keeping your customers up to date on your latest product ranges or sharing exclusive deals and discounts, email marketing is one of the best ways to cultivate long-term relationships with existing customers that turns them into returning loyalists.
- Mobile optimisation
Again, small businesses are as guilty as any of assuming that mobile optimisation is an unnecessary step in their web development.
But if you fall into that category, you may be underestimating just how off-putting an unoptimized site is to a potential customer. Sites that are slow to load on tablet and mobile devices are highly likely to drive customers back to the search engine results page, and straight onto the site of a competitor, meaning a site that functions efficiently across devices is an absolute must.
If you’re a small business owner, chances are you’re missing out on some of these top digital marketing opportunities.
We hope this article helps you take your online performance up a gear!
About Post Author
