Martech Archives - UK Tech News https://uktechnews.co.uk/category/martech/ The Latest News from the Professional UK Tech Scene Wed, 28 Jun 2023 11:44:41 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.1 156663949 Danish startup, Neurons, welcomes transformation leader and behavioural scientist, Kyle Nel to its board and sets its sights on becoming the default tool for business development. https://uktechnews.co.uk/2023/06/28/danish-startup-neurons-welcomes-transformation-leader-and-behavioural-scientist-kyle-nel-to-its-board-and-sets-its-sights-on-becoming-the-default-tool-for-business-development/ Wed, 28 Jun 2023 11:44:41 +0000 https://uktechnews.co.uk/danish-startup-neurons-welcomes-transformation-leader-and-behavioural-scientist-kyle-nel-to-its-board-and-sets-its-sights-on-becoming-the-default-tool-for-business-development Neurons, the neuroscience and machine learning-based marketing platform, has announced today that Kyle Nel has joined the company’s board, formalising years of collaboration. Nel is President of Singularity Labs at Singularity, and former CEO and co-founder of Uncommon Partners. Prior to this, he was Executive Director for Lowe’s Innovation Labs, the disruptive innovation hub for […]

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]]> 48341 Top 10 Tools Revolutionizing the Future of Content Creation https://uktechnews.co.uk/2023/06/27/top-10-tools-revolutionizing-the-future-of-content-creation/ Tue, 27 Jun 2023 13:51:23 +0000 https://uktechnews.co.uk/top-10-tools-revolutionizing-the-future-of-content-creation Welcome to the new generation of technology. Today, AI tools and sophisticated pieces of software have taken the world by storm. If you belong to the content marketing sector, you must be well aware that, in present times, several intuitive tools are shaping the future of content creation. Being a content marketer, you cannot deny […]

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]]> 48291 Gong Launches Gong Engage, Sales Engagement Reimagined with Customer-Centric AI https://uktechnews.co.uk/2023/06/12/gong-launches-gong-engage-sales-engagement-reimagined-with-customer-centric-ai/ Mon, 12 Jun 2023 07:09:14 +0000 https://uktechnews.co.uk/gong-launches-gong-engage-sales-engagement-reimagined-with-customer-centric-ai Gong Engage helps revenue teams create and accelerate pipeline powered by tens of billions of real customer interactions   SiteDocs using Gong Engage to optimize prospecting and align revenue teams on centralized workflows  Gong, the Revenue Intelligence leader, today announced a breakthrough sales engagement solution powered by the industry’s most accurate AI models built for […]

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]]> 47614 Improved Customer Activation: Mapp Expands Marketing Cloud with New Functionalities https://uktechnews.co.uk/2023/06/08/improved-customer-activation-mapp-expands-marketing-cloud-with-new-functionalities/ Thu, 08 Jun 2023 13:23:42 +0000 https://uktechnews.co.uk/improved-customer-activation-mapp-expands-marketing-cloud-with-new-functionalities Mapp, the international provider of insight-led customer experiences, announces the addition of several new updates to its core product, Mapp Cloud. These enhancements offer marketing professionals a range of expanded cloud functionalities, empowering them to deliver more personalized and effective campaigns. At the heart of this update is the newly enhanced Magento plugin. Marketing professionals […]

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]]> 47552 Mapp announces appointment of Eric Lubow as new Chief Product & Technology Officer https://uktechnews.co.uk/2023/05/23/mapp-announces-appointment-of-eric-lubow-as-new-chief-product-technology-officer/ Tue, 23 May 2023 12:44:33 +0000 https://uktechnews.co.uk/mapp-announces-appointment-of-eric-lubow-as-new-chief-product-technology-officer Mapp, the international provider of insight-led customer experience, has today announced the appointment of Eric Lubow to the position of Chief Product & Technology Officer. In this role, Eric will lead all aspects of Mapp Cloud’s technologies, leveraging more than 20 years of executive engineering and technology leadership in MarTech. Eric most recently served as […]

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]]> 46988 Amperity helps brands rapidly scale paid media campaigns with AI https://uktechnews.co.uk/2023/05/22/amperity-helps-brands-rapidly-scale-paid-media-campaigns-with-ai/ Mon, 22 May 2023 13:17:51 +0000 https://uktechnews.co.uk/amperity-helps-brands-rapidly-scale-paid-media-campaigns-with-ai Amperity customers activate 10 billion unified customer profiles daily to leading ad platforms to help brands improve match rates and increase return on ad spend Amperity, the leading enterprise customer data platform (CDP) for consumer brands, has announced a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, […]

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]]> 46956 How Technology Is Transforming The Affiliate Marketing Landscape https://uktechnews.co.uk/2023/04/14/how-technology-is-transforming-the-affiliate-marketing-landscape/ Fri, 14 Apr 2023 06:49:27 +0000 https://uktechnews.co.uk/how-technology-is-transforming-the-affiliate-marketing-landscape Affiliate marketing has been around for some time, and it’s been a reliable way for businesses to market their products and services. In a nutshell, it’s about generating online traffic so that the appropriate customers are presented with the most suitable offer. You earn a commission upon their purchase if this is done through your […]

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]]> 45588 Clevertouch Marketing Sets Intent to Achieve EMEA Salesforce Full Stack Partner Status https://uktechnews.co.uk/2023/03/31/clevertouch-marketing-sets-intent-to-achieve-emea-salesforce-full-stack-partner-status/ Fri, 31 Mar 2023 10:07:31 +0000 https://uktechnews.co.uk/clevertouch-marketing-sets-intent-to-achieve-emea-salesforce-full-stack-partner-status Clevertouch Marketing, Europe’s leading marketing technology (martech) consulting and service provider and existing Salesforce Partner, is today outlining an ambitious plan for the company to achieve Salesforce Full Stack partner-certified program accreditation by late Summer 2023. Salesforce Full Stack accreditation requires certified capability across the Marketing Cloud suite including Customer Data Platform, Personalisation and Intelligence. […]

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]]> 44981 4 Of the Most Important Kinds of Marketing Technology https://uktechnews.co.uk/2023/02/13/4-of-the-most-important-kinds-of-marketing-technology/ Mon, 13 Feb 2023 07:01:09 +0000 https://uktechnews.co.uk/4-of-the-most-important-kinds-of-marketing-technology Marketing Technology (or MarTech as it is commonly known) is a field of technological innovation where the aim is to provide a service to businesses and agencies involved in marketing. Here are some of the most important kinds of modern MarTech.   Customer Relationship Management Top agencies like Level Marketing (https://wearelevel.co.uk) recognise the immense importance […]

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]]> 43569 CanopyCloud rebrands as Storyteq to enhance marketing automation, providing cost savings of 50 per cent per campaign https://uktechnews.co.uk/2023/01/29/canopycloud-rebrands-as-storyteq-to-enhance-marketing-automation-providing-cost-savings-of-50-per-cent-per-campaign/ Sun, 29 Jan 2023 19:19:17 +0000 https://uktechnews.co.uk/canopycloud-rebrands-as-storyteq-to-enhance-marketing-automation-providing-cost-savings-of-50-per-cent-per-campaign CanopyCloud has today announced it has rebranded as Storyteq, bolstering its automation capabilities to help major clients including Renault and Haleon with savings of 50% per campaign and 40% of their marketing operation costs. Storyteq is an end-to-end creative marketing operations platform built on a powerful creative automation engine, that enables brands to collaborate, scale, […]

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