Marketing & PR Archives - UK Tech News https://uktechnews.co.uk/category/marketing-pr/ The Latest News from the Professional UK Tech Scene Tue, 17 Oct 2023 13:26:54 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.1 156663949 AI’s Impact on Digital Marketing https://uktechnews.co.uk/2023/10/17/ais-impact-on-digital-marketing/ Tue, 17 Oct 2023 13:26:54 +0000 https://uktechnews.co.uk/ais-impact-on-digital-marketing Digital marketing has undergone a significant transformation due to the emergence of artificial intelligence (AI). With its ability to analyse vast amounts of data in real time and personalise customer interactions AI is changing how companies operate. This technology allows businesses to make informed decisions based on accurate insights derived from large datasets. The following […]

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]]> 51896 UK Data Experts Reveals How to Get Your Brand ‘Holiday Ready’ https://uktechnews.co.uk/2023/10/16/uk-data-experts-reveals-how-to-get-your-brand-holiday-ready/ Mon, 16 Oct 2023 10:53:53 +0000 https://uktechnews.co.uk/uk-data-experts-reveals-how-to-get-your-brand-holiday-ready Written by Matthew Lubeck, Vice President EMEA, Amperity The way consumers shop during the holidays has undergone a significant transformation in recent years. Not only are they starting earlier, but as the UK’s cost-of-living crisis continues, they’re also spending less across all categories. As brands shift into ‘holiday mode’, below are some critical insights to keep […]

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]]> 51843 Nfinite Expands Offerings for CPG Companies https://uktechnews.co.uk/2023/09/20/nfinite-expands-offerings-for-cpg-companies/ Wed, 20 Sep 2023 13:43:28 +0000 https://uktechnews.co.uk/nfinite-expands-offerings-for-cpg-companies Unveils New Research Underscoring Current Challenges in Product Visual Creation for CPG Brands 71% of CPG companies struggle to keep product images up to date using traditional photography   Nfinite, the leader in next-generation product visualisation technology for brands and retailers, today announced expanded offerings for CPG and released new insights from independent research conducted […]

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]]> 51445 How to create a winning pitch deck? https://uktechnews.co.uk/2023/08/29/how-to-create-a-winning-pitch-deck/ Tue, 29 Aug 2023 14:37:51 +0000 https://uktechnews.co.uk/how-to-create-a-winning-pitch-deck The difference between a successful startup and one that never takes off often lies in its ability to attract the right kind of attention, and more specifically, the right kind of funding. One of the most crucial tools in this pursuit is a compelling pitch deck. A well-crafted pitch deck can not only secure essential […]

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]]> 50558 Top 10 Tools Revolutionizing the Future of Content Creation https://uktechnews.co.uk/2023/06/27/top-10-tools-revolutionizing-the-future-of-content-creation/ Tue, 27 Jun 2023 13:51:23 +0000 https://uktechnews.co.uk/top-10-tools-revolutionizing-the-future-of-content-creation Welcome to the new generation of technology. Today, AI tools and sophisticated pieces of software have taken the world by storm. If you belong to the content marketing sector, you must be well aware that, in present times, several intuitive tools are shaping the future of content creation. Being a content marketer, you cannot deny […]

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]]> 48291 The Benefits Of Being A B2B Marketing Influencer On LinkedIn https://uktechnews.co.uk/2023/05/31/the-benefits-of-being-a-b2b-marketing-influencer-on-linkedin/ Wed, 31 May 2023 14:39:47 +0000 https://uktechnews.co.uk/the-benefits-of-being-a-b2b-marketing-influencer-on-linkedin Influencer marketing has taken the marketing world by storm in the last few years. The rise of individuals with specialised knowledge or skills who attract thousands or even millions of followers has been near enough exponential. This phenomenon is not limited to TikTok and Instagram, however. It is also a growing trend on LinkedIn as […]

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]]> 47261 Enterprise Web Analytics: How to Avoid the Risks of Scale https://uktechnews.co.uk/2023/03/29/enterprise-web-analytics-how-to-avoid-the-risks-of-scale/ Wed, 29 Mar 2023 14:27:30 +0000 https://uktechnews.co.uk/enterprise-web-analytics-how-to-avoid-the-risks-of-scale Using web analytics to reach potential customers is essential if you’re running a business. But as your website and business grow, collecting, analyzing, and managing large amounts of data generated by web analytics can be overwhelming. Plus, scaling your web analytics operations can be risky and lead to inaccurate results. That’s where web tag auditing […]

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]]> 45066 How to Brand a Tech Company https://uktechnews.co.uk/2023/03/16/how-to-brand-a-tech-company/ Thu, 16 Mar 2023 04:42:18 +0000 https://uktechnews.co.uk/how-to-brand-a-tech-company There are more and more companies out there under the umbrella term that could be considered as ‘tech’. Therefore, you are also going to be facing a great deal of competition in business that you need to be prepared to deal with successfully. If you are looking to improve the branding of your tech company, […]

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]]> 44624 4 Of the Most Important Kinds of Marketing Technology https://uktechnews.co.uk/2023/02/13/4-of-the-most-important-kinds-of-marketing-technology/ Mon, 13 Feb 2023 07:01:09 +0000 https://uktechnews.co.uk/4-of-the-most-important-kinds-of-marketing-technology Marketing Technology (or MarTech as it is commonly known) is a field of technological innovation where the aim is to provide a service to businesses and agencies involved in marketing. Here are some of the most important kinds of modern MarTech.   Customer Relationship Management Top agencies like Level Marketing (https://wearelevel.co.uk) recognise the immense importance […]

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]]> 43569 Meta’s Use Of Personal Data In The EU For Behavioural Advertising Found To Breach GDPR https://uktechnews.co.uk/2023/01/20/metas-use-of-personal-data-in-the-eu-for-behavioural-advertising-found-to-breach-gdpr/ Fri, 20 Jan 2023 10:06:04 +0000 https://uktechnews.co.uk/metas-use-of-personal-data-in-the-eu-for-behavioural-advertising-found-to-breach-gdpr Written by Andrew Wilson-Bushell, Solicitor, Simkins Following two Binding Decisions from the European Data Protection Board (EDPB), the Irish Data Protection Commission (DPC) has announced the results of its two investigations into the operation of Meta’s Facebook and Instagram services. The DPC’s decisions were made available by privacy advocacy group noyb (None of Your Business), […]

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