It is a time of great change for every firm across the nation.
The coronavirus has set up a period of great uncertainty for many companies out there. The Guardian note the varying prospects of businesses in recent times, with some collapsing into nothing and others thriving more than ever before. In the turbulent climate of today, it has never been more important to adapt, and those who don’t move with the times risk disappearing forever. The risks are greater for SMEs, so if you’re heading up your own, now is the time for change.
Therefore, here are a few ways to help you bring your business into the future.
Encourage Home Working
The perfect employee was always greatly sought after, but the more restrictions you have, the harder and less fruitful your search for the right candidate will be.
If you introduce flexible working terms to your SME, however, then you will be casting a wider net into your respective talent pool. Sometimes, the right employee will need to work from home on occasion, whether it is for their own wellbeing or to look after ailing family members, for example. However, these types of workers can still work incredibly hard and produce amazing results, in many cases more so than a workplace-based employee who spends most of the day chatting!
The BBC published an article that covered the results of a working from home experiment, and productivity was given a 13% increase during the study. Furthermore, the idea that working from could become a permanent fixture in the future was also floated. The coronavirus pandemic has forced companies into the future kicking and screaming, but many of them have liked what they have found when it comes to working from home and the results it produces.
Utilise Video Conferencing
Of course, more homeworking means a greater need for effective communications systems.
Video conferencing is an essential tool to have in an SME, simply because it helps you and your workers to stay in touch and effectively coordinate. Questions need immediate responses, especially when there’s fewer staff than most businesses due to the small nature of the firm. Some technology can be unreliable and provide a few risks here. Others, however, only serve to strengthen a company’s capabilities.
There is an opportunity to be utilised when you need help with video conferencing. For example, Involve are readily available to work with anyone in the corporate world, keen to assist dispersed workforces in collaborating more effectively. From small meeting rooms to large conference spaces, this company work tirelessly for all your digital communication needs. In the end, it’s best to partner up with the experts to ensure that everything goes off without a hitch every time.
Strategize Digital Marketing
The most effective marketing strategies now take place almost exclusively over the web.
The Telegraph claims that ‘getting personal’ is a key strategy in producing effective digital marketing campaigns. Creating your own downloadable guides, blogs, video tutorials, and a plethora of other content can be enough to retain existing customers and clients and entice others into the fold. Still, there are yet more ways to get even more personal.
Targeted search engine optimisation is another great way to deliver your advertising directly to your target audience, turning meandering Google searches into a concrete sales and interactivity. By extrapolating keywords and tailoring your content to specific demographics and topics, your marketing will appeal to those who are most likely to engage with your company. What more could you ask for?
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