How Technology Is Transforming The Affiliate Marketing Landscape
Affiliate marketing has been around for some time, and it's been a reliable way for businesses to market their products and services. In a nutshell,...
Sportradar Expands Operator’s Marketing Reach by Launching Ad:s Paid Social on Snapchat
Sportradar (NASDAQ: SRAD) today announced the integration of its ad:s technology into Snapchat, the Snap Inc. owned visual messaging app, creating a new channel for...
EssenceMediacom launches new platform with Code Computerlove
Manchester-based product and service company Code Computerlove has delivered EssenceMediacom's global platform as part of the new media agency's official brand launch. Comprised of 10,000 people across 120 offices...
Challenger consultancies set to steal the thunder in 2023, says founder
Data firm Braidr’s boss reveals top tips for brands for the turbulent year ahead Challenger consultancies are likely to gain a competitive advantage over bigger,...
The benefits of having a fast-loading website
Today's users expect a website to load within a couple of seconds. Speed is an important criterion that differentiates a successful website from the rest....
How to Build a Single Customer View to Improve Your CX
Written by Ricardas Montvila, VP, Global Strategy, Mapp Digital Marketers understand just how important it is to deliver a personalised and relevant customer experience. Our...
Mapp Cloud Fall Update: New Smart Notifications and eight advanced features
Update contains nine major updates for Mapp Cloud CDP now fully integrates with the Shopify eCommerce platform, enhancing the Mapp Intelligence feature with AI-based revenue...
How CPG and FMCG brands in the UK can unlock direct-to-consumer relationships
Written by Jamshed Mughal, Sr Director Enterprise Strategy & Architect, Cheetah Digital In the UK, CPG and FMCG brands — are all fortunate to have...
Innovative ways UK retailers can scale great holiday campaigns
Written by Tim Glomb, VP Content & Data, Cheetah Digital Last year, according to Statista, the U.K.’s total holiday spending was set to top £84 million,...
Mapp Cloud Delivered 540% ROI
Total Economic Impact (TEI) Study reveals the significant benefits of deploying Mapp’s solutions Mapp, the international provider of insight-led customer experiences, today released the results...