Black Friday and Cyber Monday, originally rooted in American tradition, have evolved into global shopping phenomena. Black Friday, occurring the day after Thanksgiving, jumpstarts the holiday shopping frenzy with substantial discounts, while Cyber Monday extends these bargains to the online realm. These events draw massive crowds, stimulate significant sales, and signify the pinnacle of consumer expenditure, underscoring the retail sector’s worldwide economic importance. Both occasions have left an indelible mark on shopping habits and sales strategies worldwide – but as sales escalate, does the risk for shoppers looking for a bargain?
We spoke to Don Boxley from DH2i, Steve Santamaria from Folio Photonics, and Seth Blank of Valimail – all of whom emphasize the imperative for bolstered cybersecurity and advanced data management solutions during Black Friday and Cyber Monday. In parallel, Carolyn Clark of Simpplr underscores the pivotal role of Employee Experience (EX) in shaping Customer Experience (CX) and overall profitability during these peak shopping periods.
A common theme running through these perspectives is the critical importance of strategic thinking and innovative technological solutions, whether in the realm of data security, email authentication, or enhancing the employee experience. These elements are fundamental in ensuring a successful holiday season and year-round prosperity.
Don Boxley, CEO and Co-Founder, DH2i said:
“Virtual private networks (VPNs) have historically been a staple in securing online communications, but their inherent vulnerabilities and rampant misuse have exposed business organizations and their customers to various risks. For example, during peak shopping events like Black Friday and Cyber Monday, cybercriminals have exploited VPNs to manipulate prices, commit fraud, and gain unauthorized entry to areas such as payment systems. In addition, VPNs not only open the door but leave it wide open to network credentials, identity, and credit card theft.
To address these challenges, security-focused organizations must deploy Software-Defined Perimeter (SDP) technology as a robust solution that effectively mitigates these risks. SDP adopts a ‘zero trust’ approach, ensuring that trust is not assumed for any user or device. It rigorously verifies user identities and security postures, reducing the risk of unauthorized access, even in the presence of VPNs. Additionally, SDP offers application-level access policies, network segmentation, and real-time monitoring, enhancing cybersecurity defenses. It empowers businesses to navigate the complexities of heightened online shopping activity during events like Black Friday and Cyber Monday securely, safeguarding both their operations and customer experiences.”
Steve Santamaria, CEO, Folio Photonics added:
“As we step into the 2023 holiday shopping season, it’s a time filled with the promise of joy and cherished moments with family and friends. However, for data management professionals across the globe, it also signifies a period of heightened vigilance and increased stress. The reason behind this heightened alertness is crystal clear – the holiday season ushers in a surge of cyber threats, ranging from phishing attacks to ransomware campaigns.
In response to these challenges, enterprise-scale, immutable active archive solutions have emerged as a critical defense mechanism. These solutions offer a robust suite of benefits that address our cybersecurity concerns. Immutability stands as a formidable defense against data tampering, ensuring data integrity. Robust encryption and comprehensive audit trails bolster security protocols, enabling organizations to surpass stringent compliance requirements. Automated data retention policies simplify information management, while scalability helps to ensure uninterrupted operations during peak holiday traffic. Moreover, sustainability practices align with environmental goals, and unwavering regulatory compliance remains the linchpin of data integrity.
As we navigate the evolving data protection landscape during this holiday season, IT professionals are primed to fortify their strategies. By embracing these transformative solutions, they not only protect data but also preserve customer trust, promising a secure and sustainable holiday shopping experience for all.”
Seth Blank, CTO, Valimail warns about the need for increased cybervigilence at this time:
“Tis the season – with Black Friday and Cyber Monday just around the corner, email marketers are already full steam into their holiday campaigns, and savvy consumers worldwide are preparing to pounce on the seasonal deals. Unfortunately, these times of excitement and joy also open the door to a darker side of the season: fraud, phishing, and other malicious activity preying on that same holiday urgency. And while cybersecurity specialists are diligently working to thwart the efforts of the bad actors, this year is noticeably different.
Recent announcements from Google and Yahoo are causing the worlds of marketing and cybersecurity to collide as email authentication standards shift from recommended security best practices to non-negotiable email marketing requirements: unauthenticated messages will be rejected. In other words, SPF, DKIM, and DMARC authentication protocols are effectively moving from the SOC to the boardroom. It redefines the baseline for email marketing.
While official enforcement will start in February, astute marketers are actively collaborating with their cybersecurity peers to update their security posture early. This prepares them for the looming February timeline and provides an avenue to increase trust with their customers and protect their brand’s reputation this holiday season. Ultimately, in a landscape where every message counts, aligning with these standards will empower marketers to distinguish themselves, engage their audience effectively, and help ensure that this shopping season is a remarkable success.”
Carolyn Clark, Vice President EX Strategy, Simpplr considers the importance of ensuring that Employee Experience and Customer Experience are both on point during busier periods:
“Black Friday and Cyber Monday, pivotal events in the retail calendar, have profound implications for the Employee Experience (EX) and, by extension, the Customer Experience (CX), both of which are inextricably linked to a company’s profitability.
During these peak shopping periods, employees often face intense pressure to manage increased workloads, which makes a robust EX critical. Companies that invest in their employees’ well-being through comprehensive training as well as supportive and unified work environments, enable their workforce to deliver exceptional service. This commitment to EX pays dividends in CX, as happy, empowered employees are the bedrock of positive customer interactions. In turn, satisfied customers are more likely to make purchases and become repeat patrons, driving sales and fostering brand loyalty. Ultimately, the synergy between positive EX and CX during these high-stakes sales events can lead to a significant uptick in profitability, illustrating that a company’s financial success is closely tied to how it treats its employees.”
However your business handles this critical time of year could play an important role in future customer retention – we hope this advice from industry leaders gives our e-commerce readers something to think about.
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