Digital marketing has undergone a significant transformation due to the emergence of artificial intelligence (AI). With its ability to analyse vast amounts of data in...
Written by Matthew Lubeck, Vice President EMEA, Amperity The way consumers shop during the holidays has undergone a significant transformation in recent years. Not only are...
Unveils New Research Underscoring Current Challenges in Product Visual Creation for CPG Brands 71% of CPG companies struggle to keep product images up to date...
Influencer marketing has taken the marketing world by storm in the last few years. The rise of individuals with specialised knowledge or skills who attract...
Using web analytics to reach potential customers is essential if you’re running a business. But as your website and business grow, collecting, analyzing, and managing...
Marketing Technology (or MarTech as it is commonly known) is a field of technological innovation where the aim is to provide a service to businesses...
Written by Andrew Wilson-Bushell, Solicitor, Simkins Following two Binding Decisions from the European Data Protection Board (EDPB), the Irish Data Protection Commission (DPC) has announced...