Challenger consultancies set to steal the thunder in 2023, says founder
Data firm Braidr’s boss reveals top tips for brands for the turbulent year ahead Challenger consultancies are likely to gain a competitive advantage over bigger,...
Mapp Cloud Fall Update: New Smart Notifications and eight advanced features
Update contains nine major updates for Mapp Cloud CDP now fully integrates with the Shopify eCommerce platform, enhancing the Mapp Intelligence feature with AI-based revenue...
How CPG and FMCG brands in the UK can unlock direct-to-consumer relationships
Written by Jamshed Mughal, Sr Director Enterprise Strategy & Architect, Cheetah Digital In the UK, CPG and FMCG brands — are all fortunate to have...
A How-To Guide To Fusing CRM And Marketing Automation
Digital transformation paves the way for emerging business technologies in the modern era. Customer management, sales and marketing tasks have become quicker, more accurate and...
Certainty of outcomes – the only goal that matters for marketers today
Written by Martijn Zoetebier, Group Director Business Development, Linehub Certainty of outcomes – what does it mean to you? And in percentage terms, how close...
UK Mobile expert reveals consumer engagement trends and opportunities
Andy Gladwin, Head of Global Mobile GTM, Cheetah Digital discusses how there’s a growing body of evidence, suggesting that people are more obsessed with their...
PepsiCo martech leader unveils game-changing UK business strategies
To remain competitive in today’s signal-saturated world, marketers need to deliver relevant, personalised content throughout the customer journey. According to a new eConsultancy report, in...
Are UK businesses ready for the cookieless future?
Written by Amandine Servain, VP Global Demand Generation, Cheetah Digital As browsers, such as Google, cement their plans to comprehensively curtail third-party cookie tracking, and...
What to do to promote a YouTube channel for a brand
YouTube is a place where almost all people of the world come to watch interesting content. Since its inception, this platform has become an indispensable...
Ad Insertion Platform Partners with Veset to Deliver Complete Cloud-based Workflows for Ingest, SSAI and Playout
Ad Insertion Platform (AIP) and UK-based Veset are partnering to give broadcasters, rightsholders and content owners a way to seamlessly deliver ad-supported video content to multiple platforms. Thanks...