East Midlands based businesses announce merger.
“We Believe We Can Add Rocket Fuel To The Business & Help Deliver Rapid Growth.” Champions (Uk) Plc Announces Merger With Lowaire CHAMPIONS (UK) PLC...
Global technology consultancy Thoughtworks selects Fight or Flight as UK PR agency of record
Leading global technology consultancy Thoughtworks has appointed B2B comms agency Fight or Flight as its UK PR agency of record after a three-way competitive pitch...
Improved Customer Activation: Mapp Expands Marketing Cloud with New Functionalities
Mapp, the international provider of insight-led customer experiences, announces the addition of several new updates to its core product, Mapp Cloud. These enhancements offer marketing...
Forever 21 Selects Amperity to enrich offline and online customer experience
Iconic fashion brand deploys customer data platform to build long-term customer loyalty and drive revenue Amperity, the leading enterprise customer data platform (CDP) for consumer...
Amperity helps brands rapidly scale paid media campaigns with AI
Amperity customers activate 10 billion unified customer profiles daily to leading ad platforms to help brands improve match rates and increase return on ad spend...
Sportradar Expands Operator’s Marketing Reach by Launching Ad:s Paid Social on Snapchat
Sportradar (NASDAQ: SRAD) today announced the integration of its ad:s technology into Snapchat, the Snap Inc. owned visual messaging app, creating a new channel for...
Challenger consultancies set to steal the thunder in 2023, says founder
Data firm Braidr’s boss reveals top tips for brands for the turbulent year ahead Challenger consultancies are likely to gain a competitive advantage over bigger,...
Mapp Cloud Fall Update: New Smart Notifications and eight advanced features
Update contains nine major updates for Mapp Cloud CDP now fully integrates with the Shopify eCommerce platform, enhancing the Mapp Intelligence feature with AI-based revenue...
How CPG and FMCG brands in the UK can unlock direct-to-consumer relationships
Written by Jamshed Mughal, Sr Director Enterprise Strategy & Architect, Cheetah Digital In the UK, CPG and FMCG brands — are all fortunate to have...
Innovative ways UK retailers can scale great holiday campaigns
Written by Tim Glomb, VP Content & Data, Cheetah Digital Last year, according to Statista, the U.K.’s total holiday spending was set to top £84 million,...