Influencer marketing has taken the marketing world by storm in the last few years. The rise of individuals with specialised knowledge or skills who attract thousands or even millions of followers has been near enough exponential. This phenomenon is not limited to TikTok and Instagram, however. It is also a growing trend on LinkedIn as well.
If you are considering being a B2B marketing influencer or working with one in the future, read on to discover the top benefits on LinkedIn…
What is a B2B marketing influencer on LinkedIn?
Much like influencers in general, those specialising in B2B have the knowledge and expertise to stand out as authorities in this field. B2B marketing influencers on LinkedIn have built up a loyal following after proving this expertise. Influencer marketing, much like B2B marketing, is all about trust and reputation.
With digital marketing gaining ever more importance and traction, it is unsurprising that influencer marketing works so effectively on LinkedIn.
Being a B2B marketing influencer comes with many benefits, the main ones of which are outlined below…
1. The influence
It may sound obvious, but one of the most impressive benefits of being a B2B influencer is the incredible influence that you have. An overwhelming majority of LinkedIn users say that they are swayed by these influencers, or thought leaders as they are often called.
2. The reach
You can specifically target the exact kind of businesses that you want far more easily as a B2B influencer. Instead of having to worry about sharing the same values and establishing common goals, you can discover businesses that are the right fit as they follow one or more influencers that share these goals.
Being an influencer on LinkedIn boosts your business opportunities, as you build relationships and connect with more and more people on the platform.
3. The high levels of credibility and trust
As mentioned earlier, B2B marketing is all about establishing trust. As a B2B marketing influencer, you already have earned that credibility and trust. This means that your content carries more weight than others, and you can therefore gain the attention and notice you deserve for your insights and thoughts.
4. The significant focus on digital marketing
Now more than ever, digital marketing is the ideal place for businesses to invest their time and money. While some companies try to manage their own marketing, others hire a digital marketing agency to take care of it for them. Either way, there has never been a better time to be a B2B marketing influencer than right now.
5. The money
Let’s be honest, most people don’t work for free and working as a B2B marketing influencer can net you some seriously impressive profits. If you demonstrate that you are indeed an expert and have the qualities necessary to be a success, big brands will start to take notice. And along with that notice comes compensation.
For businesses looking to work with B2B marketing influencers, there needs to be clear value on both sides. For the influencer, they get paid for the work that they do. For the business, they get the benefit of the influencer’s expertise and followers.
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