UK data expert talks Meta, privacy and first-party data
Written by Matthew Lubeck, Vice President EMEA, Amperity Last year, EU regulators fined Meta €390 million because of its misuse of customer data. Meta then...
Building A Strong Tech Community Through Social Media Engagement
You may yearn for stronger and broader networks in the ever-changing tech landscape. The answer could lie in forming a tech community using social media....
The Benefits Of Being A B2B Marketing Influencer On LinkedIn
Influencer marketing has taken the marketing world by storm in the last few years. The rise of individuals with specialised knowledge or skills who attract...
The Benefits of Utilizing Social Platforms To Advance Your Career In Tech
In today's digitally-driven world, technology industries have evolved rapidly, subsequently demanding new ways to advance your career. Professionals are increasingly turning to social platforms to...
Sportradar Expands Operator’s Marketing Reach by Launching Ad:s Paid Social on Snapchat
Sportradar (NASDAQ: SRAD) today announced the integration of its ad:s technology into Snapchat, the Snap Inc. owned visual messaging app, creating a new channel for...
Do We Need To Start Thinking More About Social Media Addiction?
Social media addiction is a growing concern in today's digital age, with many people spending hours each day scrolling through their newsfeeds and messaging apps....
Meta’s Use Of Personal Data In The EU For Behavioural Advertising Found To Breach GDPR
Written by Andrew Wilson-Bushell, Solicitor, Simkins Following two Binding Decisions from the European Data Protection Board (EDPB), the Irish Data Protection Commission (DPC) has announced...
Hacker claims to be selling Twitter data of 400 million users
It has recently come to light that a hacker is threatening to leak personal information of 400 million Twitter users, including several celebrities. No matter...
Twitter versus Mastodon—looks the same, yet so different
In light of the recent media face-off, Martina Šíp Vlková, social media specialist for Applifting assesses whether Mastodon poses a threat to Twitter. Elon Musk...
Twitter and its heavy digital carbon footprint
Greenly, the Paris-based enterprise specializing in measuring the carbon footprint of companies and events, recently investigated the ecological impact of a single tweet, as well...