Today, search engine optimization (SEO) is a far broader science than it was in the industry’s early days and has been divided into many different areas. However, at its essence, SEO is about discovering possibilities online and driving relevant web traffic to a site by increasing its presence in search engines. So researching relevant keywords is a crucial component of any successful SEO campaign. No matter how much effort you put in, you will not generate any traffic from Google if no one searches for the thing you are writing about.
What Is Meant by “Keyword Research”?
Whether you are aiming to do keyword research for CBD business in the right way or employ it for any other specific niche, the starting point is to learn the basics about this SEO technique. Let’s look at what “keyword research” is in general.
The practice of finding the main keywords that your target customers type into search engines like Google to look for services, products, and information is known as “keyword research.” The process of connecting the relevancy of keywords to a site and its particular pages is referred to as “research” itself. It is done so that users can locate the page that is most relevant to the queries they have made (commonly known as search intent). Since keyword research is used for SEO content writing, be sure to check the peculiarities of this process to get the most from your optimization efforts in the long term perspective.
Users can find what they are looking for if good keyword research has been done. When conducting keyword research, one should also thoughtfully assess whether or not ranking for a certain keyword is worth the amount of effort, as not all traffic is equal and is required to be attracted.
Importance of Keyword Research for SEO Optimization
If you create a page on a subject that no one is interested in searching for, then you can expect that content to receive no traffic from any search engines. According to Ahrefs statistics, more than 90% of pages get no traffic from Google. There is a possibility your site pages may be among them if you do not implement the proper keyword research during your SEO optimization.
You may ensure that there is a need for whatever you want to write about by simply researching relevant keywords. If Google thinks your page deserves a high ranking for the keyword you have chosen to focus on, you can expect a steady flow of highly targeted traffic to your site.
Main Types of Search Query
The classification of search queries into the various stages of a user journey and different search categories is another essential component of keyword research. These categories of search include transactional, navigational, commercial, and informational.
- Transactional is at the bottom of the funnel and indicates the user who is ready to complete an action or a purchase.
- Navigational is about brand searches and means users who want to find a particular website, brand, or page.
- Commercial is at the middle of the funnel and covers users who research brands, services, or products.
- Informational is at the top of the funnel and denoted users who look for information or a solution to a question.
Local keywords or keywords specific to a geographical location can be considered a separate category. All of these keyword categories are important to understand because they categorize the various user intents. Distinguishing them will significantly help in planning a keyword strategy.
Keyword Ideas: How to Find Them?
When conducting keyword research, the very first step is to imagine yourself as one of your target clients. Which terms and phrases do you employ in order to discover answers to the issues they are facing? If you enter these into a tool designed for keyword research, you will uncover thousands of more pertinent keyword ideas in addition to the ones you have just thought about.
Seed Keywords
The method of doing keyword research begins with the identification of “seed keywords.” They assist you in identifying your competition and determining the specifics of your niche market. Every keyword research tool requires you to enter a seed keyword, which it then employs to produce a massive list of potential keywords to use.
Coming up with seed keywords is not difficult to do if you already have a business or a product that you want to market on the web. Just consider what consumers may type into Google in order to find what you have to offer. It is important to remember that seed keywords in and of themselves may not be worth targeting with your site’s pages. As their name suggests, you will put them to use in the following steps of the process as “seeds.”
Competitors’ Keywords
Examining the terms that are already driving traffic to your competitors’ websites is, in most cases, the most effective strategy to speed up your keyword research. However, the first step is to recognize who your competitors are. Your list of seed keywords will come in handy at this point. Simply conduct a search on Google using one of them, and note who appears on the first page of the results.
When you have located a website that is a competitor, you should input its URL into a competitor analysis tool to determine which of its pages receive the most traffic and which keywords are being targeted by those sites. It is imperative that you carry out this procedure for as many of your competitors as you can.
Studying the Niche
Everything we have talked about so far is enough to give you an almost infinite number of keyword choices. On the other hand, the procedure tends to confine you or keep you “in the box.” You can get more ideas by looking at the conversations that happen in online communities, discussion groups, and question-and-answer sites that people in your target audience visit often.
Your current clients can also be an excellent source of keyword suggestions. Remember to pay attention to the language they use and the usual questions they ask the next time you talk to them. It is possible that doing so will inspire you to think of some unique keyword options for your website.
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